HOW TO ACHIEVE BETTER MARKETING RESULTS WITHOUT SPENDING MORE
A big challenge for small business owners, self-employed professionals, and even an employee looking for a raise, is answering the question, “Why you?”. I have asked hundreds of people this question and the vast majority don’t provide any useful information that tells me why I should buy from them specifically. In fact, most people say some form of the exact same thing! So then, how do you choose between two experienced Realtors, Plumbers or Graphic Artists etc.?
Your answer should be specific and concrete and be tied to what your ideal customers care about the most. In this talk I explain how to differentiate yourself so that you become more persuasive and get more customers without spending more money.
Rnold is a New Westminster based business growth consultant. He helps his clients acquire new ideal customers in the fastest, easiest and cheapest way possible based on their current circumstances. People work with Rnold because he is fun, has decades of business development experience and his strategies are easy to implement and based in reality.
He is executive director for the New Westminster Chamber of Commerce, the founder of the Business Collaboration Network, and President of the McBride Sapperton Residents Association.